Mouse tracking (click test)
The analysis of advertising material, such as print ads, is gaining in importance. This is traditionally done by measuring the participant's point of gaze (eye tracking
). For online surveys, click logging
is used instead. The participant is shown an image or a video and asked to click on places in the image or video that his/her gaze immediately falls on. The mouse is basically an extension of the eye
. This is an easy way to determine what consumers notice first and what they look at from that point onward. Before the test image is shown, the participant must qualify for the test by going through a training
that is similar to a computer game.
Ingress' online eye-tracking system does not require any programming knowledge
. All you have to do is upload the images or videos you want to test. The test is then configured and added to the questionnaire. Depending on the task, a variety of options can be set such as the length of time the image is displayed or the maximum number of clicks.
The results are displayed in keyingress in real time. Graphics are used to measure the participants' point of gaze. The different selection options
enable statements to be made about specific target groups during the survey. The results can be exported for more advanced analyses.